We work in a tech-heavy field and often find ourselves talking to clients about complicated concepts, including what format their deliverables will take, whether their acquisition format should be 1080 or 720 or possibly 2k or even 4k
The gang over at Freelance Switch has an excellent article on how to talk to non-tech savvy clients. This is something we have to deal with on a daily basis. We already employ quite a few of the techniques suggested in the article like fishing for expertise, keeping it simple and slow, and using familiar references, but they have quite a few additional techniques that will come in handy!
great article. Sometimes you forget you need to slow down and explain what your product will do for them while explaining the craft.