The talented folks at Brand New School created a fantastic 50′ wide x 17′ high sculpture in the iconic Spencerian script for actors to interact with for their client Coca-Cola.
What I find amazing about this project is the commitment to “real” both on the part of Brand New School and Coca-Cola. Could they have accomplished a similar effect with CG? Maybe. However, no matter how real the CG is, there is something compelling and rich about having the actual object. The challenges are large, but the rewards for production value are incredible!
I first heard about this large-scale project via Motionographer.
To learn more about the project and watch a documentay on how they pulled it off, visit Brand New School’s site: BNS – Coca-Cola installation at LA Live.
