I know i’m coming to this a little late, but the iPhone is a game changer. Honestly, it’s not the best PHONE available, but that’s because it’s not really a phone. It is “something else.”
As I sit outside writing this post on my iPhone it hits me; The right tools can change the way you look at the world. It can change the way you work. It can change the way you live.
The RED ONE camera is another tool that has the potential to change our industry. It isn’t a video camera nor is it a film camera. It too, like the iPhone is “something else.” The RED ONE has been available for about a year now, and has gotten more mature with that time. The workflow, while still a little bit of a challenge, has been proven in professional environments all the way up to major Hollywood feature films.
Because of this,Groovy has made a commitment to purchase a RED ONE and integrate this tool into our corporate storytelling. There will be challenges, and no tool is valuable without re knowledge to use it, but the time has come for us to jump in and help change the game!
I am really excited to be able to use tools like this on our production. As with any tool I think learning the ins and outs of the system are going to be a challenge — what an exciting time!