One of the challenges we face in this industry is finding new and interesting ways to tell stories. Narrative, documentary, ‘reality,’ spokesperson… There is a wide range of choices. Creative Director, Brian Kim recently introduced me to a style called intonation. With intonation, you take a piece of dialog, music, whatever and represent that audio with text.
There is a really great intonation piece by Jarratt Moody using audio from Pulp Fiction (warning NSFW!).
Jarratt’s piece is really stylish and captures the very essence of that scene using only text. But what if you wanted to use intonation to create an original message? What if you wanted to actually move an audience to action?
Take a look at this piece produced by The Girl Effect. Using intonation, they have created a powerful message that drives their audience to act, all without a single word of dialogue.
