Getting ready to shoot the Beyoncé parody video for the Dave Shelly & Chainsaw show.
You can find the full music video, along with more behind the scenes video and photos at the DSC website
Written by Brent AltomareWe are very excited to have completed this 30-second spot for Passages Malibu’s book on recovery called the Alcoholism and Addiction Cure. Passages provides a unique and proven program for recovery from substance abuse that focuses on the root causes of a person’s addiction. They came to Groovy to help create a spot that creates an emotional impact. The spot was directed by Bruce Caulk of Intelliscape Films.
Written by Brent AltomareFrom Qualcomm, Inc’s Leadership Summit 2009; Mark Oliver from John Deere (yes, THAT John Deere) talks about how Qualcomm’s Smart Services helps keep their end users running efficiently. Groovy Like a Movie is proud to have partnered with Qualcomm, Inc to produce this project. What I find interesting about Mark’s talk is how wireless technology has infiltrated and improved industries that we don’t generally think of as high tech!
As he says, “It is just the beginning…”
Written by Brent AltomareFrom Qualcomm, Inc’s Leadership Summit 2009; analyst Barry Runyon discusses how Smart Services can transform the health care industry. Groovy Like a Movie is proud to have partnered with Qualcomm, Inc to produce this project. Health care is obviously a huge issue right now, and any technology that could transform the system in positive ways will be a huge benefit to everyone!
Written by Brent AltomareFrom Qualcomm, Inc’s Leadership Summit 2009; analyst Scott Ellison discusses how Smart Services can affect a range of industries. Groovy Like a Movie is proud to have partnered with Qualcomm, Inc to produce this project. I love to hear what people on the cutting edge are thinking about technology, and wireless will continue to grow and affect all of our lives in really interesting ways.
Written by Brent AltomareWe’re proud to have partnered with Qualcomm, Inc to capture highlights from their 2009 Leadership Summit. I’m a bit of a technology geek, so it is really exciting when I’m allowed to get a sneak peek into what people are coming up with for the future.
Written by Brent AltomareGroovy Like a Movie, along with a great team of strategic partners, produced an exhibit for the USS Midway Museum. Kids from the Monarch School helped us by coming out to the museum and got a sneak preview of the program (and helped us beta-test!). We had some fantastic news coverage, including the piece from NBC 7/39 below.
Written by Brent Altomare
In AdAge’s Small Agency section this week, I came across a great article that reminded me of an important concept. Even when working in the Business to Business market segment, you have to remember that you’re marketing to PEOPLE. I love the line Milan Martin uses:
No matter how many times I see the phrase “business to business” I can’t get the image out of my head of someone shouting at a large, faceless corporate HQ building.
When you’re doing B2B marketing, you’re not markeitng to a business. Businesses don’t make decision. People make decisions. People think about problems. People feel pain and look for solutions to that pain. Ultimately people take action. If your B2B marketing message isn’t as powerful as any consumer marketing piece, you are selling youself short and you will simply not be as successful!
B2B Advertising Can Be Sexy – Small Agency Diary – Advertising Age.
Written by Brent Altomare
Very excited that I’ll be one of three speakers at the Studio Daily webinar May 12, 2009 at 10AM PDT on green production practices. The entire Groovy team works hard to be sure we’re doing the right thing when it comes to our impact on the environment, and now I get to share that message and try to bring other production people along!
You can sign up for the webinar by clicking here!
Written by Brent Altomare
The talented folks at Brand New School created a fantastic 50′ wide x 17′ high sculpture in the iconic Spencerian script for actors to interact with for their client Coca-Cola.
What I find amazing about this project is the commitment to “real” both on the part of Brand New School and Coca-Cola. Could they have accomplished a similar effect with CG? Maybe. However, no matter how real the CG is, there is something compelling and rich about having the actual object. The challenges are large, but the rewards for production value are incredible!
I first heard about this large-scale project via Motionographer.
To learn more about the project and watch a documentay on how they pulled it off, visit Brand New School’s site: BNS – Coca-Cola installation at LA Live.
Written by Brent Altomare