Archive for the ‘inspiration’ Category

We are very excited to have completed this 30-second spot for Passages Malibu’s book on recovery called the Alcoholism and Addiction Cure. Passages provides a unique and proven program for recovery from substance abuse that focuses on the root causes of a person’s addiction. They came to Groovy to help create a spot that creates an emotional impact. The spot was directed by Bruce Caulk of Intelliscape Films.

This was b-roll for the fashion career college located in San Diego. We had a bunch of models come into our studios to do a photo shoot. The photographer was snapping pics for the college and I filmed what was going on. I ended up cutting together some cool shots, then added a quick color timing in FCP.  the clients cut will have a stock music track.
the temp music track  : Clap your hands say yeah
song: Satan said Dance

From Qualcomm, Inc’s Leadership Summit 2009; Mark Oliver from John Deere (yes, THAT John Deere) talks about how Qualcomm’s Smart Services helps keep their end users running efficiently. Groovy Like a Movie is proud to have partnered with Qualcomm, Inc to produce this project. What I find interesting about Mark’s talk is how wireless technology has infiltrated and improved industries that we don’t generally think of as high tech!

As he says, “It is just the beginning…”

From Qualcomm, Inc’s Leadership Summit 2009; analyst Barry Runyon discusses how Smart Services can transform the health care industry. Groovy Like a Movie is proud to have partnered with Qualcomm, Inc to produce this project. Health care is obviously a huge issue right now, and any technology that could transform the system in positive ways will be a huge benefit to everyone!

From Qualcomm, Inc’s Leadership Summit 2009; analyst Scott Ellison discusses how Smart Services can affect a range of industries. Groovy Like a Movie is proud to have partnered with Qualcomm, Inc to produce this project. I love to hear what people on the cutting edge are thinking about technology, and wireless will continue to grow and affect all of our lives in really interesting ways.

We’re proud to have partnered with Qualcomm, Inc to capture highlights from their 2009 Leadership Summit. I’m a bit of a technology geek, so it is really exciting when I’m allowed to get a sneak peek into what people are coming up with for the future.

We participated in the Navy Gold Coast conference in San Diego. This is the attract loop that played on the 60″ plasma screen in our booth. All footage shot on our RED One by Bill Heffley. Music is “Love Spreads” by The Stone Roses.

And in case you were wondering, we had the coolest booth there!

In AdAge’s Small Agency section this week, I came across a great article that reminded me of an important concept.  Even when working in the Business to Business market segment, you have to remember that you’re marketing to PEOPLE.  I love the line Milan Martin uses:

No matter how many times I see the phrase “business to business” I can’t get the image out of my head of someone shouting at a large, faceless corporate HQ building.

When you’re doing B2B marketing, you’re not markeitng to a business.  Businesses don’t make decision.  People make decisions.  People think about problems.  People feel pain and look for solutions to that pain.  Ultimately people take action.  If your B2B marketing message isn’t as powerful as any consumer marketing piece, you are selling youself short and you will simply not be as successful!

B2B Advertising Can Be Sexy – Small Agency Diary – Advertising Age.

The talented folks at Brand New School created a fantastic 50′ wide x 17′ high sculpture in the iconic Spencerian script for actors to interact with for their client Coca-Cola.

What I find amazing about this project is the commitment to “real” both on the part of Brand New School and Coca-Cola.  Could they have accomplished a similar effect with CG?  Maybe.  However, no matter how real the CG is, there is something compelling and rich about having the actual object.  The challenges are large, but the rewards for production value are incredible!

I first heard about this large-scale project via Motionographer.

To learn more about the project and watch a documentay on how they pulled it off, visit Brand New School’s site: BNS – Coca-Cola installation at LA Live.

Wow! Welcome to 2009, all! Just a quick note to start the new year.

I was interviewed by Larry Jordan for his Digital Production Buzz podcast and it’s up online. You can find the post here!

If you’re not familiar with Larry, he is a fantastic sharer-of-Final-Cut-Pro-knowledge and a really (REALLY) nice guy. Check out his blog and educational materials. And if you ever have a Final Cut Pro question, you can drop him a line! Finally, his monthly newsletter is one of my few “must reads.”

I guess I’m a fan…