I’m on the board of directors for SAFE – The San Diego Advertising Fund for Emergencies. SAFE is a volunteer, non-profit organization (501c3) dedicated to providing financial aid in life crisis situations to members of the San Diego County advertising and marketing community and their families. If you have been employed in the San Diego advertising industry (or one of the supporting industries like printing, graphic design, promotional products, etc) for a continuous period of three years and not absent from the field for more than one year, and you find yourself in a life crisis, you can apply for financial assistance from SAFE.
This is a project we produced for them to highlight one of their success stories.
Groovy Like a Movie, along with a great team of strategic partners, produced an exhibit for the USS Midway Museum. Kids from the Monarch School helped us by coming out to the museum and got a sneak preview of the program (and helped us beta-test!). We had some fantastic news coverage, including the piece from NBC 7/39 below.
One of the challenges we face in this industry is finding new and interesting ways to tell stories. Narrative, documentary, ‘reality,’ spokesperson… There is a wide range of choices. Creative Director, Brian Kim recently introduced me to a style called intonation. With intonation, you take a piece of dialog, music, whatever and represent that audio with text.
There is a really great intonation piece by Jarratt Moody using audio from Pulp Fiction (warning NSFW!).
Jarratt’s piece is really stylish and captures the very essence of that scene using only text. But what if you wanted to use intonation to create an original message? What if you wanted to actually move an audience to action?
Take a look at this piece produced by The Girl Effect. Using intonation, they have created a powerful message that drives their audience to act, all without a single word of dialogue.
This summer Groovy Like a Movie worked with a group of students from San Diego’s Monarch School. This is one of the two short films produced, shot and edited by the students. Starring Joy Hillrigel and Josh McRae.
This summer Groovy Like a Movie worked with a group of students from San Diego’s Monarch School. This is one of the two short films produced, shot and edited by the students. Starring Joy Hillrigel and Josh McRae.
We’re in the middle of our 2-week summer camp for students of the Monarch School. Week 1 was spent learning about film making tools and during week 2, the students will actually shoot and edit two short films.
Over the weekend, we were featured on BizSanDiego’s website for our work with the kids.
Stay tuned! When the films are complete, I’ll post them both here.
I was invited to speak at Palomar College for their Digital Imaging with Photoshop – Real World Examples video series. I'm certainly not a Photoshop expert, but hopefully I offered some value for their students.
Special thanks to Bill Wisneski and his entire crew at PCTV; A great bunch of professionals dedicated to providing a quality product for their student body and the community at large. Palomar has an excellent program and I had a lot of fun!
Through a post on twitter (hello @BJ!), I came across this interesting “social media” concept called SocialVibe. I had a little bit of trouble understanding what it was all about until I watched the video they produced. Without using any narration, and a half-dozen lines of text, they were able to clearly communicate the entire concept and get me excited to try the service.
I’ll be browsing the SocialVibe site to learn more about it. Maybe look for SocialVibe to show up on Groovy Like a Movie’s Facebook page!
