Archive for the ‘consumer.vs.pro’ Category

Setting the hook… June 16th, 2008

Two trailers from the same filmmaker, Ayz Waraich.
I’m not plugging him or his films, i don’t even know what they’re about, but what I think we should see here are two great examples of hooking people into a story. What may be more impressive than any of this is that Ayz uses a pretty basic, consumer-grade, auto-exposure camera (Canon HV20), but balances that out by employing cinematic conventions–dolly moves, tracking shots, crane/jib shots, a bit of overexposure, well-planned lens flares, and most importantly, GREAT lighting schemes (i really dig those flares from the flourescent overheads in the White Red Panic* teaser).

So remember, it’s not always what you’re telling your story with, but what story you’re telling.


White Red Panic – TEASER HD from Ayz Waraich on Vimeo.


*The White Red Panic trailer found courtesy of Stu Maschwitz’s awesome blog, ProLost

Written by Brian Kim
beat poetry for a high def generation April 7th, 2007



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hey daddio! groovy hipster brent schools you on the realities of consumer hd. tune in or check out, hepcat!

Written by Brent Altomare
audio is half the picture December 31st, 2006



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ian thorpe from sidecar productions talks about good production audio and why it is important. special thanks to robert mason from doghouse productions for use of his studio!

Written by Brent Altomare
donnie goes consumer on us December 1st, 2006


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donnie talks about the difference between consumer and pro cameras and why we should care

Written by Brent Altomare