pangea day?

May 11th, 2008

Did you know that May 10th was Pangea Day? Usually I get excited about the random “days” like pirate day, or ninja day, or even backwards day but I had no idea it was PANGEA DAY!

What is Pangea day? I have no idea actually. This is its first year and like all the other “days” it might take a couple to actually make it to the main stream urban legend status of ninja day, which of course accounts for why we might not have heard May 10th was Pangea day.

I missed it this year but by golly I am going to add Pangea Day to my calendar.

For information here is a link.

http://www.pangeaday.org/takePart.php

again and again

May 11th, 2008

My brain hurts thinking about how much work Dennis Liu put into this music video for The Birds and The Bee’s song Again & Again.

Thanks to The Unofficial Apple Weblog for the link!

A Busy Producer’s Friday Haiku

May 9th, 2008

Two days of working
Till Monday happens again
Secret happiness

here is something to aspire to…

May 8th, 2008

In the spirit of going green Brent sends me some links every now and again. Today he sent me a link to an article from signonsandiego (http://www.signonsandiego.com/uniontrib/20080508/news_1n8green.html0) that really got under my skin.

NEWS FLASK U.S. consumers come in last in survey on green habits

Well that sucks. Especially if everyone supposedly is trying to form habits like an American (spend more, have more, grow bigger badder faster). I think this is a horrible result and something we all need to take as a real problem that needs a real solution.

Changing our habits is not as hard as it sounds. You don’t have to make a sign and run to San Fransisco. You don’t have to write angry letters to your government (although…. that might actually help). You don’t have to stock up on the latest energy drink to get excited. It only takes three things.

1. a thought. “hmm. Do I really need 24oz of liquid refreshment that can eat the rust off of a bumper in a gianormous plastic cup that goes directly to the land fill? This is not so good, I need to find something better.”
2. about 5 minuets of research
3. action

It’s not really as hard as it sounds. We have only been in this green certification program for six months and the effect is starting to move past the work environment. People have made it their habit to take the extra 5 minuets to find an alternative. How much time do people spend at a grocery store? Mall? Shopping for a car? …. Well we are already looking. Why not spend that time and energy supporting things that will actually HELP in a reality based world with a quality sustainable product.

JUST STOP BUYING CRAP THATS BAD FOR THE ENVIRONMENT. IF AS CONSUMERS WE ALL START DEMANDING OUR PRODUCTS BE MORE SUSTAINABLE… THEY WILL MAKE IT THAT WAY.

I don’t think people need to go crazy and completely out of their way but maybe next time you go to the coffee shop ask if you can have your coffee in a mug. Or instead of going out to lunch every day, bring your lunch once or twice. Read your labels, ask questions, or even on your next shopping trip pick something to replace with a sustainable alternative and try it out. Be motivated, and care. You can make a difference and this does matter.

Still stumped? Check out another link Brent sent to me the other day. It is 50 simple ways to help the planet. I promise this will take FIVE WHOLE MINUETS TO THINK ABOUT!! http://www.wireandtwine.com/green/50/

A Producer’s Haiku

May 8th, 2008

Time is constricting
Expectations are growing
No middle ground found

groovy goes green…

May 6th, 2008

Oh you thought we were being great just by making stellar content for your marketing needs. Here at groovy, we are also taking steps to go green through the San Diego Green Business Program (www.sdgreenbiz.org).

For me actually getting to “do something” for the environment has been a great challenge to take on. Whether or not global warming is an actual affect it is my opinion that we do have a responsibility to make an effort in taking care of our environment. Ive spent about 6 months with the program so far and we have done everything from recycle our bottles, to changing the type of paper we use, and in the near future even changing the light bulbs. The green certification is actually a lot more in depth. Some of the tasks are easy or simple to complete, others are a little harder and take some thought on how to accomplish.

The Important part is the willingness to change our habits.

This week we have made it “everyone recycle week” and our mantra is “think before you throw”. Most people generally might not think about this but how you throw your garbage away is a pretty important thing. A lot of household brands are designed for one use which individually might seem ok to just chuck, but multiply that out by however many people live here and a real problem can get out of hand. We use Edco as our waste service (www.edcodisposal.com) Its a great service because they hand separate the recyclables for us at the Edco facility. We also have recycle centers set up through out the building to encourage putting recyclables in its proper home.

…Dont miss that killer video on the Edco website.. One of our producers, Bill Hefly made it. On their website they also give information on what can and can not be recycled as well as a term I think should be included with the old adage “reduce, reuse, recycle” which is “Precycle”. According to the Edco website “Precycling simply means that each time you reach for an item in the grocery store, department store, fast food restaurant, or wherever, you consider how your purchase and its packaging will affect the environment.”

At groovy we precycle by offering our staff and crew washable sports bottles to use in the building as well as permanent wear in the kitchen. We also buy in bulk, choose products such as 100% recycled action rain forest certified copy paper among others as examples.

Using permanent wear in the kitchen is a great example of precycling. Buying in bulk, choosing alternatives, using cloth towels instead of paper ones… these are all forms of precycling. The idea being creating LESS WASTE and/or LESS raw materials before you even have to get to the trash can.

You might be asking yourself.. great mike.. soo where exactly can I go to find out more information for things like batteries, oil and paint or the difference between household waste vs. business generated waste? Funny you should ask. Check out www.earth911.org. You can type in your zip code anywhere in the USofA and the site will search your area for the closest facility. The web site also gives nice bits on other environmental “how to’s!”

Ludicrous Speed Go!

May 5th, 2008


What happens when we have to convert the stage from TV White to Chroma Key Blue? We call in Stage Manager Extraordinaire, Mike! When Mike kicks it up a notch, get ready for Ludicrous Speed Go!

Formats available: Quicktime (.mov)

how to sign off

May 5th, 2008

Over at the Shane & Peter Inc. Blog, there is a really interesting discussion about how to get clients to sign-off on projects. I think they have a compelling take on the process, and there are some tips that I will likely steal emulate in our procedure.

Here at Groovy, we work hard to be sure the client isn’t surprised by any step of the process, and our current sign-off form reflects that commitment. Not only do we ask clients to sign off at the end of the project, but we also ask them to sign off at important milestones along the way

Take a look at our project signoff form (.pdf) and let me know how you think we can improve on it!

WHAT’S GETTING CAUGHT UP IN THE NET?

April 28th, 2008

By G.Smith

I love technology. In particular I love the Internet. I feel very fortunate to be around these days where I can take advantage of the 1’s and 0’s that make up the daily fabric of my life, for better or worse. I’ll admit it, I feel funky when I can’t check my email from my laptop. But, I’m old enough to remember the days when I had that bad taste in mouth after licking a stamp. Ughh, I’m glad I don’t have to do that anymore just to say, “what’s up, man?” to a loved one, friend, or foe. Instead I just build the callus on the tip of my phone finger by pressing the return key, (I’m a Mac user). Good times, right? Technology has treated us and myself in particular, very well. A job, entertainment, instantaneous communicating (again, for better or worse) and the sense of being on the cusp of ultimate freedom-it’s all a result of technology. The freedom to say, choose, do, rant, watch, listen, download, upload, and finally get directions to go and do the aforementioned is in my opinion, what being a citizen of the United States is all about.

Unfortunately that nasty taste of glue on my tongue is back again, but not from the lick of a postage stamp. I inadvertently licked the idea of censorship and I only had to do it once to go, “BLAH!”
Recently, August 4th to be exact, I was taking full advantage of the digital age we now live in. I was sucking up the bandwidth on my street by watching a web-cast of the Lollapalooza concert live from Chicago. With the home speakers connected to the laptop and the neighbor’s patience on a scantron, I cranked up the volume to eleven (say that again with a fake British accent and you may laugh) and took in the Hi-Fi sound and choppy video from my couch. I was in my own personal heaven watching Pearl Jam, the greatest band since 1991! As go most Pearl Jam shows, the sets are long and full of energy. As the band hammered its way through their always fresh set-lists they got to Daughter, one of their bigger hits from back in the day. I’ve seen and heard this song performed live many times, but Pearl Jam always puts a little twist in the song with a “tag” at end. It’s a little extension, sometimes an improvised jam, sometimes a cover of another song. On this night they did Pink Floyd’s Another Brick in the Wall. Ah it was great, a melodic flotation of notes that is an anthem for the inner anarchists in us all. But, then suddenly as the tag and song was reaching its climax, no sound. Silent. My neighbor’s must have thought I had retired for the night. Seconds went by, no sound but the picture remained. I cursed the technology, “Damn you!”. With my hands raised in disbelief I thought, “how could this be?”…Then seconds later, the sound of the crowd blasted back at me. “Alright, here we go!” I thought. The song was over, but thankfully the audio was back and remained for the rest of the show. I just wrote it off as a glitch, “stupid technology!” And went back to rocking, no sweat.

Fast forward a couple days and I’m back at work, using the same wonderful technology mentioned before. Reading and writing emails, doing some work then taking time to read the news when I came across a headline, “AT&T censors rock band Pearl Jam.” Wait a minute? What? I saw that show. I thought that was a glitch. Nope. Not at all, AT&T, the sponsor of the Lollapalooza concert festival, had censored the show. Someone, one-person decided that I did not need to hear the lyrics, ‘George Bush, leave this world alone‘ and ‘George Bush find yourself another home’

Hey now. That’s not supposed to happen in my country, right? I thought that was one of the many excuses for invading that…never mind, I won’t go there. But, we’re supposed to bring democracy and freedom to the world, right? But what about my freedom? When did it become okay for a corporation to determine what’s best for my ears and ultimately my entertainment?

I continued reading news pages and blogs and that word-that ugly ten-letter word, CENSORSHIP, kept popping up on my computer screen. I quickly learned from this incident that censorship is a sticky subject. Granted, AT&T has the right to control content from its own broadcast. A sensible person would agree the content in question must have been lewd, or objectionable in some way, or maybe Eddie Vedder had a wardrobe malfunction and his pants fell to the stage, leaving us with no sound. No, it was a political statement. One that I happened to agree with and welcome as a topic for discussion. Did that one person in charge, the one single man or woman that hit the dump button really not like what was being said/sung? Or did he/she know that their employer, AT&T, was one of the largest corporate sponsors of little Georgies 2004 campaign, contributing over $200,000 that election year. And that amount put AT&T within the top 20 corporate campaign contributors to the Republican party that election year. AT&T officials explained the incident as an unfortunate mistake, one that shouldn’t have happened. Hold the phone, guys. This is not the first time AT&T has done this. Preston Gralla notes this in his blog that AT&T is notorious for this practice of censoring political comments that directly refer to our wonderful commander and chief. The Daily Swarm went as far as to ask its readers, “how many musicians have had their AT&T Blue Room performances edited or censored?” The results are shocking and clearly demonstrate the grip corporations have on new media content you may or may not see. Content you should have every right to hear and or see and determine for yourself if you agree, like, hate or despise.
This form of censorship, corporate censorship, goes against all that this country used to stand for. But, it’s okay right, cause they own it. They own it all now, or at least that’s the path we are currently on. And maybe those funny YouTube videos getting passed around the office may or may not exist anymore. It will just depend on who signs the checks of that one man or that one woman with their phone finger hovering above the dump button.

Okay, well there is a bright side to this issue, but unfortunately it’s in congressional limbo. The issue at hand is Net Neutrality. Short for network neutrality, it is the basic idea of keeping the Internet free from corporate dominance. This issue is now looming over us as did the telecommunications act of 1996 and ultimately the horrid FCC ruling in 2003, which gave much more power and ownership rights to the largest of the large media corporations. Can you say Clear Channel? We now have a phone company telling me and you what we can and can’t hear. What a country! Take a look at the Center for Digital Democracy and how the current administration changed the rules for broadcast/media ownership. If this is an issue that gets your motor running take a look at Save the Internet and get involved.

I still love technology. And I will always love art and the freedom it provides for individuals, or rock bands to express themselves and ideas. I still think technology and the Internet will continue to be a great vehicle to share art, ideas and ultimately free speech. But we need to be more aware of who is in control of what we are viewing and too always question that control. It would be Un-American not to.
Whether you love or hate the band, you have to appreciate their views because they are the artists who’s rights were squashed. Also for your viewing pleasure is a comparison of the censored portion of the show and the un-edited version.

In trying not to sound too biased, Michael Copps, an FCC commissioner commented in Information Week on the incident and the overwhelming need to explore the Net Neutrality issue. It’s always good to read that the powers that be can see the big picture and not let partisan politics get in the way of true democracy, no matter how much money is given to the political parties in power.

In another great article exploring the topic, Ryan Blethens August 17th editorial Add Internet Freedom to Pearl Jam’s Greatest Hits, he wrote, “If Congress finally gets around to passing a net-neutrality law, we can thank, in part, Pearl Jam. Not solely because they were censored, although AT&T’s clumsiness helps, but for their long-standing concern about the consolidation of the media and the misuse of power…” A great point and a better read as a whole.

It’s going to take more than one lick to get to the center of censorship in America. How many licks? I don’t know. We’ll have to find out for ourselves how much we can stomach the taste of glue.
Keep on rocking in the free world-you guys.

uh-oh…they’re making them like they used to!

April 28th, 2008

Transformers blows up last summer, next up is Indiana Jones. What in the Mike Seaver is going on here?

It’s one thing to rehash classic pop culture in a new context, but it’s another to make something current look like it existed in that time period.
But who in their right mind would want to bring back the LOOK of the 80’s??
Uh…Snoop? Why is your hand raised?
Well, okay, the song is appropriate to the genre of the video. Let’s be honest here…”Sensual Seduction” has a glittery, kitschy quality that almost makes it laughable. The fact that Snoop Dogg is donning a Prince do-rag and a white, long-tailed tux with animal print collars makes this beyond laughable, it makes it…cool?

The French directorial collective, “The Holograms” in one of their most recent, animated music videos:
8-bit sound design, BladeRunner landscapes, Tron-like neon, starglow, angular robots…and even a key-tar (don’t act like you didn’t want to learn how to play one).
and Digital Kitchen (makers of countless awesome show intros) on a Microsoft recruiting spot

This raises a kind of ironic nostalgia. Nostalgia typically invokes some sense of longing for remnants of the past that we wish were with us today. Tape hits? Jittering registration and color shifting? Chunky BetaMax/VHS pixel noise? Hardly elements that we’re clinging on to. Yet here are a few works recontextualizing flawed and/or outdated aesthetics into today’s world of entertainment…and it seems to be increasing every day.
So, interestingly, by presenting this look for us to laugh at it has made these things popular and desirable again (funny how pop culture works like that).
Thundercats, Hooooooooooo!!

Recipe:
Start out with a palette that suggests Easter on steroids. Crush your video levels. Mix just a hint of Final Cut’s “Bad TV” effect with a dash of the ever popular Trapcode Starglow, and voila! You’ve got yourself the beginnings of 80’s style t.v. footage…for better effect, shoot content that involves white suburban teenagers disgruntled with authority figures. Don’t forget to include a rich bully named Chad.