A client wanted to see a specific sample of what our RED One camera could do, so we Bill and I grabbed an intern, set up and shot this sample in a couple hours. Often, giving the client something to look at can really help explain a concept. While we can’t always shoot a proprietary sample for a client, when we can do something like this, it really helps!
What was my “take away” from the experience? Man I love what Bill can make this camera do!
In AdAge’s Small Agency section this week, I came across a great article that reminded me of an important concept. Even when working in the Business to Business market segment, you have to remember that you’re marketing to PEOPLE. I love the line Milan Martin uses:
No matter how many times I see the phrase “business to business” I can’t get the image out of my head of someone shouting at a large, faceless corporate HQ building.
When you’re doing B2B marketing, you’re not markeitng to a business. Businesses don’t make decision. People make decisions. People think about problems. People feel pain and look for solutions to that pain. Ultimately people take action. If your B2B marketing message isn’t as powerful as any consumer marketing piece, you are selling youself short and you will simply not be as successful!
Very excited that I’ll be one of three speakers at the Studio Daily webinar May 12, 2009 at 10AM PDT on green production practices. The entire Groovy team works hard to be sure we’re doing the right thing when it comes to our impact on the environment, and now I get to share that message and try to bring other production people along!
The talented folks at Brand New School created a fantastic 50′ wide x 17′ high sculpture in the iconic Spencerian script for actors to interact with for their client Coca-Cola.
What I find amazing about this project is the commitment to “real” both on the part of Brand New School and Coca-Cola. Could they have accomplished a similar effect with CG? Maybe. However, no matter how real the CG is, there is something compelling and rich about having the actual object. The challenges are large, but the rewards for production value are incredible!
I first heard about this large-scale project via Motionographer.
