Archive for: October, 2008

Ta daa!, originally uploaded by GroovyBrent.

something exciting is brewing at groovy… i wonder what it could possibly be? i’ll give you a hint.

it’s RED.

We work in a tech-heavy field and often find ourselves talking to clients about complicated concepts, including what format their deliverables will take, whether their acquisition format should be 1080 or 720 or possibly 2k or even 4k

The gang over at Freelance Switch has an excellent article on how to talk to non-tech savvy clients. This is something we have to deal with on a daily basis. We already employ quite a few of the techniques suggested in the article like fishing for expertise, keeping it simple and slow, and using familiar references, but they have quite a few additional techniques that will come in handy!

Check out this week’s San Diego Business Journal for a article about little ol’ me. Or you can view the article online here!

I almost look like I know what I'm doing!

One of the challenges we face in this industry is finding new and interesting ways to tell stories. Narrative, documentary, ‘reality,’ spokesperson… There is a wide range of choices. Creative Director, Brian Kim recently introduced me to a style called intonation. With intonation, you take a piece of dialog, music, whatever and represent that audio with text.

There is a really great intonation piece by Jarratt Moody using audio from Pulp Fiction (warning NSFW!).

Jarratt’s piece is really stylish and captures the very essence of that scene using only text. But what if you wanted to use intonation to create an original message? What if you wanted to actually move an audience to action?

Take a look at this piece produced by The Girl Effect. Using intonation, they have created a powerful message that drives their audience to act, all without a single word of dialogue.